Information
2016
Solocal
Product Design
Mobile application
My Role
Product Strategy
Interface and Interaction Design
Branding
Executive Presentation
Credits
Anne-Laure Camberlein
Marketing Strategy & Research
Romain Delfosse
Technical Expertise & Budget Planning
In 2016, Solocal Group planned a major relocation to the Citylights campus in Boulogne-Billancourt, moving 11 subsidiaries into a 32,000m² space. To support this transition, we designed a mobile application to enhance the daily lives of Solocal’s 5,500 employees. Our goal was to help employees adapt to the new environment, maintain productivity, and foster a sense of community through practical and social tools.
To address these needs, we conceptualized and designed a mobile app focused on key areas: facilitating navigation, streamlining room booking, and enabling real-time communication. We identified pain points through user interviews and surveys, and prioritized features accordingly. Weekly design workshops and iterative prototyping ensured user-friendly solutions that met the needs of both employees and management.
In parallel, we developed a cohesive visual identity that aligned with Solocal’s branding while reflecting the architectural uniqueness of Citylights. The logotype, inspired by the campus’s petal-like structure, embodied community and convergence. The final design integrated functionalities like messaging, real-time location updates, and seamless room booking, demonstrating our commitment to user-centered design and innovative problem-solving.